Non-skiers can go up the gondola ski lift to the top of the mountain and take in the breathtaking views as well as joining skiing family members for lunch at a mountain restaurant on the slopes.  There are some lovely mountain walks to explore up on the mountain as well as forest walks starting from the village.  The village itself has several cafes, a number of shops, a small local museum as well as other tourist attractions, such as the dairy showcasing the local cheese-making and the butcher making traditional Austrian “Speck”.  There is a narrow-gauge railway running up the valley, making it easy to take a train trip to explore other villages in the valley.  Or go on an excursion to nearby Lake Achensee, the village of Rattenberg renowned for it’s Crystal, or visit Innsbruck the capital of the region.